Programs : Brochure
- Locations: Seoul, South Korea
- Program Terms: Spring- Embedded
- Host Program Website: Visit host website for more information
- Restrictions: PSU applicants only
Type of Program: | Embedded |
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Type of Program: | Embedded |
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In this embedded ENGR 411, Business Basics for Entrepreneurs course, students will add a study of entrepreneurship in South Korea to this comprehensive business course. Students will compare product marketing in South Korea to marketing similar products in the United States. The demographic and generational segmentation of the South Korean market will be investigated and compared to that of the US. The class will visit South Korean startups and explore founders' journeys to see how they are similar and different from that of a US founder. The class will investigate startup funding in South Korea and compare it to financing a startup in the US. Students will also visit South Korean cultural and historic sites and experience the local culture.
March 2 - 9, 2024
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During the embedded travel component, housing will consist of overnight accommodations in a hotel/hostel.
The process for enrolling in an embedded course varies according to the instructor and/or department. The program leader has indicated that in order to enroll in the course and travel component, students must complete an application by December 1, 2023.